Anti-gravity Trade Show Exhibit Design for Burker

  |   Event Marketing

This inspired trade show exhibit design for lighting manufacturer Burker, made a huge impact on the Light+Building Expo in Frankfurt. Executed by legendary Germany design firm Schmidhuber, the exhibit benefited from a large canvas and serious design intent. In the words of the designer…

Materiality underscores the architectural symbolism: the precise technical material of the smooth white wall surfaces are emblematic of the brand’s strengths, and the warmth of the wood an expression of emotion and personal experience of the product.

The large white mass hovering at the exhibit’s entrance provides an eye catching location for the Burker brand identity while the light escaping below beckons attendees to enter. The clean lines and ingenious design of this exhibit align perfectly with the Burker band delivering a very powerful experience.

AUTHOR - Frank Taylor

Frank is the Founder and CEO of Restin, the only national provider of robotic massage chairs for rent and lease. Restin helps brands like Bank of America, Hyundai, IBM, Sprint, Under Armour, and Wells Fargo improve event marketing initiatives by delivering a captive audience, increased talk time, and valuable new customer relationships.