Anti-gravity Trade Show Exhibit Design for Burker
This inspired trade show exhibit design for lighting manufacturer Burker, made a huge impact on the Light+Building Expo in Frankfurt. Executed by legendary Germany design firm Schmidhuber, the exhibit benefited from a large canvas and serious design intent. In the words of the designer…
Materiality underscores the architectural symbolism: the precise technical material of the smooth white wall surfaces are emblematic of the brand’s strengths, and the warmth of the wood an expression of emotion and personal experience of the product.
The large white mass hovering at the exhibit’s entrance provides an eye catching location for the Burker brand identity while the light escaping below beckons attendees to enter. The clean lines and ingenious design of this exhibit align perfectly with the Burker band delivering a very powerful experience.