About This Project

We worked with Hyundai Motors of America in cooperation with URI Global on a national, multi-city campaign focused on activating affluent Asian-American consumers in key markets. Select consumers were invited to attend a test drive event where they put several brand new luxury vehicles through their paces on a closed course. While waiting for a test drive, attendees relaxed in a Hyundai branded VIP lounge area complete with flatscreen TVs and robotic massage chairs. The campaign was highly successful attracting thousands of prospective buyers and elevating the Hyundai brand in key markets.