About This Project

Octagon, Interpublic Group’s global sports and entertainment content marketing arm, contracted with us to produce a social media center for the NASCAR Sprint Cup Series Awards. Located in the title sponsor’s hospitality suite, NASCAR drivers, owners, and VIPs lounged in the massage chairs and caught up on social media activity around the awards. The lounge used our Social Soapbox visualization software, to pull real-time Twitter content from NASCAR drivers and fans tweeting with the #SprintCup hashtag.