About This Project

Syngenta, a leader in sustainable agriculture research and technology, needed a better way to engage attendees at this year’s ASTA (American Seed Trade Association) conference in Chicago, IL. The solution: four rental massage chairs positioned in front of two flatscreen displays. Visitors to the Syngenta exhibit were invited to relax in the massage chairs while watching a video loop. This proved to be a very effective tactic for attracting interest and captivating their audiences attention.